UniCon

The Baltics’ Largest Pop-Culture Event

UniCon brings together 31,000+ visitors across our annual events in Riga, connecting brands with a loyal fandom that shows up, stays for hours, and actively engages.

Trusted by 52 brands since 2013
Trusted by

Why partner with UniCon

01
High Intent

Visitors spend hours on-site exploring, interacting, and buying - not just passing through.

Extended dwell time leads to stronger brand recall and higher conversion potential.

02
Deep Engagement

From cosplay contests to gaming zones, the audience actively participates, not just watches.


This drives repeat interactions, organic content, and real connection with your brand.

03
Amplified Reach

Visually-driven content from stages, cosplay, and activations naturally spreads across social media.


Your brand gains visibility far beyond the event through attendee-generated content.

04
Community Trust

A 13-year, community-driven event where audiences value authenticity over advertising.

Brands that integrate naturally earn attention, trust, and long-term recall.

our numbers

Over 13 years, UniCon has grown into the Baltics’ leading pop-culture event - expanding its audience, partnerships, and cultural impact year after year.

31K+
Annual visitors
13Y
Experience
52
Partners
112
Volunteers
90K+
Social media audience

Our Audience

UniCon attracts a highly engaged audience with 85% returning visitors driving consistent interaction, longer on-site time, and stronger purchasing behavior.

Key Interests
Cosplay
K-pop
Gaming &
eSports
Pop culture
Digital culture
Merch & 
Collectibles
Female to male ratio
58% women / 42% men
Age & Gender
30%
20%
10%
0
16-24
25-34
35-44
45-54
Male
Female

Offers & Opportunities

From on-site sales to digital promotion, UniCon offers flexible formats that adapt to your business. We work with you to create the right setup for real impact.

Exhibition Space

Сonnect with thousands of visitors face-to-face and turn engagement into immediate sales. Visitors spend hours exploring, giving your brand time to showcase, explain, and convert.

Sales

Leads

Brand Awareness

On-Stage Promotion

Present your product in front of fans across stages and themed zones. Reach highly targeted fandom audiences in moments of peak attention.

Direct Sales

Qualified Leads

Brand Awareness

Roll Up Banners

Place roll-up banners or other visual materials across the venue to capture attention and promote your booth space at the event. You can also use QR codes to drive traffic to your website or app.

Brand Awareness

Web Traffic

Leads

Custom Lanyards

Place your brand on official lanyards worn by every attendee. A constant presence throughout the event and across shared content.

Brand Awareness

Booklets

Distribute brochures or promotional materials directly to visitors, ensuring your brand stays with them beyond the event.

Brand Awareness

Social & Content Promotion

Promote your brand through UniCon’s social channels with sponsored posts and stories. Reach audiences before, during, and after the event.

Web Traffic

Brand Awareness

Audience Reach

Website Banners

Place your banner across high-visibility sections of the UniCon website during peak event traffic and visitor planning.

Web Traffic

Brand Awareness

Contact us

Ready to partner with UniCon?

Tell us about your brand and goals - we’ll help you find the right format and build a partnership that delivers real results.


Have questions or a custom idea? Reach out at office@unicon.lv - we’re open to exploring new opportunities.

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